Sell On Amazon Like A Pro

Written By Arianna Martinez

So you’ve decided to sell on Amazon? Welcome to the wild, lucrative world of Seller Central—where opportunity meets competition and the stakes are high. Lucky for you, I’m Natalie Witham, your Amazon-obsessed business bestie, and I’m here to cut through the chaos and help you launch like a pro. No fluff, no overwhelm—just actionable steps to get your brand up, running, and winning on Amazon.

Ready? Let’s do this.

 
 

1. Set Up Your Seller Central Account

Step one: get yourself in the game.

  • Sign Up: Create your Seller Central account using your admin email and business info. Pro tip? Go for the Professional Plan ($39.99/month). Trust me, it’s worth it.

  • Submit for Brand Registry: Got a trademark? Good—this unlocks tools like A+ Content and brand protection.

  • Notifications & Permissions: Turn on account notifications and add any teammates who need access.

2. Know Your Competition (and Outshine Them)

Amazon’s a crowded marketplace—time to figure out how you stand out.

  • Ask yourself: Why do you want to sell on Amazon? What’s your timeline?

  • Find Your Niche: Determine your main and subcategories so customers know exactly where to find you.

  • Competitive Research: See what your competitors are doing—pricing, listings, and best sellers. Then be better.

  • 3P Sellers: Check if any third-party sellers already list your products.

  • Know Your Numbers: Conduct a cost model to estimate FBA fees, referral fees, and margins for every SKU.

3. Build Product Listings That Sell

If your listings don’t sparkle, your products won’t sell. Period.

Here’s what you need to get those pages ready:

  • Essential Info: SKU name, UPC (via GS1), pricing, dimensions, weight, and a killer white-background image.

  • PDP Images: Highlight benefits with lifestyle photos, infographics, and detailed shots.

  • A+ Content: Build mockups that tell your product’s story—more visuals, more trust, more conversions.

  • Brand Store: Create a polished Amazon storefront that makes shoppers fall in love with your brand.

  • Keywords: Use backend keywords, optimized titles, and bullet points that solve customer problems and rank in search.

4. Master Amazon Operations

The not-so-sexy part? Getting your logistics in line. Here’s what matters:

  • Ship Like a Pro: Learn how to send inventory to Amazon without breaking any guidelines.

  • Label It Right: Amazon’s picky—label each item properly or risk delays.

  • Plan Your Inventory: Start with a smart first shipment, then create a report to avoid stockouts (Amazon hates that).

5. Get Strategic About Growth

Selling is step one. Scaling is where the magic happens.

  • Rack Up Reviews: Quality gets you 5 stars. Use programs like Vine to gather honest feedback fast.

  • Know Your Peak Times: Holidays? Summer? Stay ready so you don’t miss big sales windows.

  • A/B Test Everything: Titles, images, bullet points—keep tweaking and improving.

  • Expand Your Line: Add new SKUs, create bundles, or test 2-packs of your best sellers.

  • Bring Traffic to Amazon: Use PR, influencers, and social media to drive traffic and boost ranking.

6. Turn Ads Into Sales

Amazon ads aren’t optional—they’re necessary to get eyes on your products.

  • Keyword Research: Dig deep for the most relevant short and long-tail keywords.

  • Set a Budget: Discuss your ad spend and target a solid ROAS (Return on Ad Spend).

  • Targeted Campaigns: Create campaigns tailored for each SKU and refine them over time.

  • Big Picture Strategy: Ads shouldn’t feel like a shot in the dark—have a plan and watch those clicks convert.

7. Set Goals and Manage Like a Boss

Selling on Amazon isn’t “set it and forget it”—it’s an ongoing game. Stay organized with these moves:

  • Weekly check-ins to review progress, tackle challenges, and adjust strategy.

  • Monitor trends, ads, and inventory like a hawk.

  • Set clear goals for growth, sales, and future SKUs.

 

Ready to Rule Amazon? I’ve Got You.

Setting up on Amazon can feel like learning a new language, but you don’t have to do it alone. Whether you’re just starting out or looking to scale, I’m here to guide you every step of the way—with strategy, experience, and a little bit of sass to keep it fun.

Let’s turn your Amazon goals into Amazon wins. What do you say?

Want more no-BS tips for Amazon domination? Follow along for insider advice to launch, grow, and sell like a pro.

 
Arianna Martinez https://www.arirosedesigns.com/
Next

Crush the Holiday Season