Client Testimonials

See what brands are saying about working with The Free Bird Agency

“Natalie and the Free Bird team are a pleasure to work with. Very competent, professional, and always available to make sure your Amazon Seller account is running properly.”


— Brand Director, Haircare Brand

“I LOVED working with Natalie! She made the Amazon storefront process seamless, answered all our questions, and offered endless support in getting the design assets uploaded. She's great to work with, and I can't recommend her enough!”

— Senior Graphic Designer, Consumer Apparel Company

“I can’t say enough good things about Natalie and The Free Bird Agency'! Not only is she an expert in all things Amazon, but she’s also incredibly professional, hardworking, and attentive. I highly recommend reaching out if you are a business in need of Amazon support.

— Founder, Consumer Food Brand

Case Studies

See results with The Free Bird Agency

Case Study: Emerging Footwear Brand

Challenge:
A premium footwear brand launching on Amazon for the first time. No existing catalog, advertising structure, or marketplace foundation. The goal was to enter the market with a clean, scalable account setup and measurable growth targets from day one.

Approach:

  • Built and structured the full Amazon catalog with accurate SKU mapping and variation integrity

  • Developed conversion-focused PDPs including optimized titles, bullets, backend keywords, A+ Content, and Brand Story

  • Implemented a phased 90-day launch roadmap

  • Launched Sponsored Products, Sponsored Brands, and Sponsored Display campaigns with structured segmentation

  • Established branded and non-branded targeting strategy

  • Built a reporting framework to track performance and pacing against monthly goals

Results (First 90 Days):

  • Account fully launched within 30 days with optimized PDPs, A+ Content, Brand Story, and structured ad campaigns

  • Achieved 67% revenue growth within first 3 months

  • Maintained a 6.5 ROAS while scaling ad spend strategically

  • Improved budget efficiency and established clear performance visibility

  • Created a scalable foundation for long-term growth

Case Study: Women’s Apparel Brand

Challenge:
An established direct-to-consumer intimates brand expanding onto Amazon. The account was live but underperforming, with inconsistent catalog structure, low ad efficiency, and limited non-branded visibility. The goal was to improve conversion, stabilize advertising performance, and build sustainable category growth.

Approach:

  • Audited catalog for variation integrity, sizing clarity, and PDP consistency

  • Refined product titles, bullets, and backend keywords to better align with high-intent search terms

  • Reworked A+ Content to improve fit communication and reduce buyer hesitation

  • Rebuilt Sponsored Products campaign structure with segmentation by match type and intent

  • Implemented branded vs. non-branded strategy to improve new customer acquisition

  • Optimized bids and budget pacing based on performance thresholds

  • Introduced structured reporting for weekly and monthly performance visibility

Results (First 90 Days):

  • Increased overall conversion rate through clearer fit and product messaging

  • Reduced wasted ad spend through campaign restructuring

  • Improved non-branded keyword penetration within core category

  • Maintained stable ROAS while increasing ad investment

  • Created a more predictable, scalable advertising framework