Amazon Services and Pricing

what I do

Strategic Amazon Growth for Established Brands

The Free Bird Agency partners with established brands to drive sustainable, data-backed growth on Amazon. We focus on disciplined advertising strategy, structured account management, and performance optimization so you can scale with clarity and confidence.

We specialize in helping brands:

  • Improve advertising efficiency and profitability

  • Align campaigns with inventory and margin realities

  • Overall Amazon Account Management

  • Gain clear, actionable visibility into performance

Amazon Advertising Optimization

We manage and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns directly within Amazon Seller Central and the Amazon Ads Console.​

Our advertising services include:

  • Campaign structure design and buildout

  • Keyword research, expansion, and negative keyword management

  • Search term analysis and refinement

  • Bid and budget optimization by campaign, ad group, and term

  • Placement strategy refinement across top of search, product pages, and other placements

  • Branded vs non-branded investment balancing

  • New campaign and ASIN launch strategy

  • Ongoing performance reporting and recommendations

Our goal is to improve efficiency while driving intentional, sustainable growth in both branded and non-branded demand.

Account Management Strategy

Advertising performance is only as strong as the foundation of your catalog, inventory, and brand positioning. We evaluate the broader account ecosystem to ensure Amazon Ads support profitable, long-term growth.​

Account Management and strategy support may include:

  • Catalog performance analysis by ASIN and product family

  • Conversion rate insights and content recommendations

  • SKU prioritization strategy for focus products

  • Inventory-aware campaign pacing and budget decisions

  • Promotion and coupon alignment with advertising plans

  • Storefront and listing performance guidance

  • Input into pricing, merchandising, and seasonal planning

We focus on sustainable improvements, not short-term spikes that damage margin or brand equity.

Reporting & Performance Insights

We believe brands should understand not just what is happening on Amazon, but why. Our reporting is structured, transparent, and focused on the metrics that matter.​

Reporting and insights include:

  • Weekly performance summaries with key changes and takeaways

  • Monthly strategic reviews and roadmap planning

  • Analysis of ACOS, TACOS, ROAS, conversion rate, and other core metrics

  • Budget pacing and forecast tracking

  • Performance trend monitoring across campaigns, ASINs, and keywords

  • Clear recommendations for next steps and tests

Our clients gain confidence in their Amazon channel by having consistent, digestible visibility into performance.

Packages and Pricing

Optimization and Rebuild

WHO IT IS FOR: Brands that want a reset. I audit, optimize, and implement critical improvements across your Amazon account, so you leave with a clean, conversion-ready, scalable foundation.

What is included:

Full Account Audit

  • Seller Central Health & settings review

  • Catalog accuracy (SKU, UPC, variation integrity) FBM & FBA setup verification

PDP Optimization & Implementation

  • Title, bullets, product description, and backend keywords strategy

  • Image & creative recommendations (not including design work)

  • Conversion and messaging gaps identified

Brand Presence Optimization & Implementation

  • A+ Content audit and recommendations

  • Brand Story / Brand Collections recommendations

  • Brand Store audit with full restructure suggestions

Operations & Inventory Insights

  • Restock strategy & inventory risk assessment

  • Storage fee exposure and aged inventory flags

  • Unfulfillable inventory & suppression checks

Final Deliverables

  • Clear, prioritized action plan (timeline)

  • Efficiency opportunities identified and executed

  • Master Catalog sheet with all information & Google drive assets

Pricing: $6,000-$10,000 (one time fee)

The timeline is 4-6 weeks. Pricing is determined after introduction call

Full-Service Amazon Management

WHO IT IS FOR: Brands that want someone to own their Amazon channel: including strategy, execution, catalog, advertising, inventory, performance and more. You don’t manage Amazon, I do.

What is included:

Strategic Ownership

  • Amazon channel strategy & ongoing optimization

  • Proactive recommendations & performance monitoring (KPIs)

Reporting & Communication

  • Weekly & Monthly performance recaps & insights

  • Clear weekly action items and next steps via weekly agendas

  • Direct communication, no account managers

Ongoing PDP & Catalog Management

  • Continuous listing optimizations (A+ Content, Brand Story, Brand Store)

  • Variation & catalog fixes (suppressions, account health)

  • New SKU launches and updates

Operations & Inventory

  • FBA shipments & restock recommendations

  • Inventory alerts and WOC tracking

  • Storage fee & aged inventory monitoring FBM/FBA accuracy checks

Advertising Management

  • Campaign structure and optimization

  • Keyword harvesting and search term management

  • Budget allocations & efficiency improvements

  • Manage targets (TACOS, ACOS, ROAS) and scaling decisions

Pricing: $5,500 - $8,000 (monthly retainer)

This is a monthly retainer. Final retainer is determined after introduction call